Role: Art Direction, Apparel Design
Summer '23 capsule for Sole Boy apparel. Client requested designs inspired by Scooby Doo. The concept of a "trap hippy" was ideated and developed. Colors were closely related to the Mystery Machine.
Summer '23 capsule for Sole Boy apparel. Client requested designs inspired by Scooby Doo. The concept of a "trap hippy" was ideated and developed. Colors were closely related to the Mystery Machine.